Tourist offices often lack character and fail to encourage people to visit a particular country. Therefore, the goal of the project was to create an attractive visual and meaningful framework for promoting Polish tourism abroad. Through tourism promotion, we aim to engage potential tourists with Poland's culture, traditions, and landscapes.
In this project, Poland and its tourism are defined as nature. The uniqueness and diversity
of Polish nature deserve to be highlighted and presented to a wider audience. The focal point
is the forest—a haven of wild nature and vegetation. Silence and fresh air invite relaxation, especially in today’s fast-paced urban life. It is important to intrigue potential tourists with
what they can experience and discover through nature in Poland.
The interior of the Polish Tourism Organization office has been designed to recreate the atmosphere of the forest. Contrasting combinations of materials and light and shadow
effects transport our senses to a sunny day amidst the trees. This space serves as a unique
and exceptional showcase that can proudly represent our country abroad.
2023
Stockholm, Sweden / concept design
120 sqm